A Business Intelligence Analyst watches the strategies and pricing of one’s own business and that of competitors. This individual is responsible for suggesting marketing and promotions initiatives that are strategic and analysis-based. If you enjoy collecting extensive data, conducting in-depth analysis, and preparing reports for corporate partners and top executives, then this position could be ideal for you.
Those who land a business intelligence analyst career will interact with senior managers and marketing executives on a regular basis, establishing pricing schemes and developing future product offerings. The analyst is also responsible for collecting information about competing companies in order to establish weaknesses in competing marketing schemes. He or she will investigate competitors’ advertising, merhandising, pricing, and other aspects of sales in order to advice one’s own company on how to dominate the market and supercede all competition. If this investigative, analytical, and analysis-heavy work appeals to you, ask your school guidance counselor about the lucrative career of business intelligence analysis.
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